With so many companies reaching out to their consumers to help spread the word about their products, it’s the perfect time to partner up with your favorite companies. Whether you call the role an ambassador, advocate or evangelist, the key is to share your love of the brand or product. Over the next year, we expect a dramatic rise in the number of organized ambassador programs. In some cases, the rewards are coupons or samples, but other times the companies reward their most influential customers with product and cash incentives.
So, how do you get selected for the best programs? Start with these 8 traits:
Genuinely love the product or company. Don’t do it for the freebies or rewards.
When sharing, make sure your belief in this product stands out from others you discuss.
If you accept a task for a brand or commit to responding to a survey, do it.
Disclose any perks as regulated by law in blog posts.
Think of ways to share about the brand to help them reach new customers.
Have fun with it! Don’t be an advertiser, be an advocate.
Pay attention to details provided to you from the company. They may require certain language, key words, or links to be shared.
Learn about marketing and media so you can be a great resource.
Remember, it’s win-win. Don’t allow companies to “use” you, but remember that there are benefits for both sides in the relationship.